Resume

VJ Media Group, Managing Director & Partner

JULY 2023 - PRESENT

Currently working as the Managing Director at VJ Media Group, a boutique NYC marketing agency specializing in social media and creative services.
Key responsibilities:

  • Developed and executed operational strategies to enhance efficiency and scalability.

  • Led social media campaigns, driving brand visibility and audience engagement.

  • Trained teams and clients on emerging digital platforms to foster innovation and growth.

  • Directed creative teams, external vendors, and offshore developers to deliver high-impact, cross-platform projects.

CORNELL UNIVERSITY, Department of Performing and Media Arts, COMMUNICATIONS MANAGER

AUG 2021 - JUNE 2023

Worked as the Communications Manager for the Department of Performing and Media Arts at Cornell University.

Responsibilities:

  • Managed strategic communications, including content creation and website updates (Drupal).

  • Led multichannel digital marketing campaigns with data tracking and performance reporting.

  • Collaborated with stakeholders and coordinated external vendors to align messaging and goals.

CORNELL UNIVERSITY, Center for Technology Licensing, Manager of Digital Media and Communications

FEB 2020 - AUG 2021

Worked as the Digital Media and Communications Manager at the Center for Technology Licensing (CTL) at Cornell University.

Responsibilities:

  • Designed and managed media content to engage inventors, startups, and industry collaborators.

  • Maintained the CTL website, ensuring an accurate representation of technologies and integration with Cornell systems.

  • Created articles, videos, and publications to support marketing and branding initiatives using Adobe Creative Suite.

  • Coordinated data collection and reporting for stakeholders, including AUTM and government agencies.

  • Collaborated across teams to ensure data accuracy and communicate economic impacts.

  • Led digital and print media strategies to support technology commercialization and university branding.

VJ MEDIA GROUP, DIGITAL COMMUNICATIONS SPECIALIST (Remote)

SEPT 2018 – FEB 2020

Worked as Digital Communications Specialist (remote) for VJ Media Group, a NYC boutique marketing agency specializing in social media and creative services.

Responsibilities:

  • Wrote and managed content across digital platforms.

  • Developed media strategies and managed online advertising campaigns.

  • Produced videos and designed graphics to support client projects.

PLANNED PARENTHOOD OF ORANGE AND SAN BERNARDINO COUNTIES, DIGITAL COMMUNICATIONS SPECIALIST

NOV 2015 – JULY 2018

Worked as a Digital Communications Specialist in the Marketing and Communications department at Planned Parenthood of Orange and San Bernardino Counties.

Responsibilities:

  • Managed print and digital communications for multiple brands, including Melody Women’s Health and WIC.

  • Collaborated with departments to create and maintain content across web, print, social media, and email campaigns.

  • Oversaw external vendors, including graphic designers and videographers.

  • Produced monthly data-driven reports to optimize digital content performance.

SKILLS

Core Competencies

  • Digital Marketing

  • Content Strategy & Production

  • Social Media Management

  • Brand Management & Development

  • Campaign Management

  • Copywriting & Editing

  • SEO/SEM Optimization

  • Email Marketing

  • Analytics & Reporting

  • Crisis Communication

Technical Skills

  • Analytics & Optimization: Google Analytics, PPC Advertising (Google Ads, Meta Ads)

  • Content Creation Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Video Editing (Premiere Pro, Final Cut Pro, DaVinci Resolve), Digital Media Production (Digital 4K Cameras, Digital Audio Recorders, LED Lighting Kits)

  • Artificial Intelligence Tools: ChatGPT, Grammarly, Gemini

  • Social Media Management: Meta Business Suite, Hootsuite, Sprout Social

  • Web & CMS Platforms: WordPress, Drupal, Squarespace

  • CRM & Email Marketing Tools: Salesforce, Convio, Mailchimp

  • Web Development: HTML, CSS

 

Industry-Specific Skills

  • Brand Storytelling

  • Audience Engagement

  • Customer Journey Mapping

  • KPI Setting and Tracking

  • A/B Testing

  • UX/UI Principles

  • Influencer Partnerships

Soft Skills

  • Communication

  • Problem-Solving

  • Project Management

  • Collaboration

  • Time Management

  • Attention to Detail

  • Creative Thinking

Education

New York University, Tisch School of the Arts
Bachelor of Fine Arts, Film and TV Production

New York University, Center For Advanced Digital Applications
Certificate in Digital Production for Entertainment Industries


Cornell University
Digital Marketing Certificate (2021)

 

INTERESTS

Martial Arts: 4th-degree black belt and certified instructor in Doce Pares Eskrima, gold medalist at the 2018 WEKAF international competition. Also trained in Muay Thai kickboxing and Brazilian Jiu-Jitsu (Blue belt).

Action Sports: Enjoy snowboarding, skateboarding, surfing, and urban biking, blending adventure with focus and adaptability.

Music: Passionate about live music, DJing, and collecting vinyl records.

Culinary Tourism: Love exploring new cities to uncover the best local food and hidden culinary gems.